"The Robie House" Frank Lloyd Wright
Nature is good, but mankind is not. Natural things are beautiful, but things made by people are ugly and spoil the world. This is what many people think these days.
But there is another side to the picture. Not all humans insist on destroying beauty. The lives of many people involve one main idea: making the world a more pleasant place in which to live. Some of these people are the ones who work to preserve the natural world - to save the great redwood forests, to protect species of animals and birds that are disappearing from the world, and to clean our water and air.
Others are trying to make the world better by making better things. These people deal with design. They plan man-made things to appeal to our sense of beauty and fitness. We see their work everywhere.
San Francisco Victorian
Designers work with small items as well as with tall buildings. If you look around, you will see design everywhere in your classroom - the calendar on the wall, your pens and pencils, even in the books that you use. Doorsteps and paper clips are designed as well as churches. Your attention may be drawn to certain small designed things, such as a fine watch with a genuine gold band, or a handsome portable television set so small that you can easily carry it wherever you go.
But most design that we see we don't even notice. Did you know that design influences what we buy and how much we buy? People who run supermarkets know this. Their shelves are designed so that the packages seem to jump right into your shopping basket.
Design is more than the shape and size of the package. The writing and the bold colors on the label are also carefully designed. You can recognize many familiar products before you are close enough to read their labels. You can recognize them by the way the product's name is written or even by the bright patterns of red or blue or green. Picture in your mind the lines of cold drink cans on the shelf. Even though the cans are all the same size and shape, can't you recognize the brands without reading the labels?
You may think that the package designers are trying to help the store owners get your money. That is partly true, of course. No one could afford to run a store unless people bought goods, and no one could afford to be a designer unless people bought designs. Anyway, you are probably wise enough not to be fooled by a fancy package. You look at the price of what you are buying and read the label to see how much the package actually holds. You can admire a pretty box on the shelf without having to take it home.
We who love the land may resent the many miles of concrete highways. Still, we should notice that engineers often build with a thought for beauty. Few sights in the world can equal the soaring Golden Gate Bridge in San Francisco or the breathtaking views along the Skyline Drive in Virginia. Good designers take nature into account. If they can make natural beauty more available, they will do it.
Almost everything we touch and see has been designed to be beautiful as well as useful. Look at our stamps and coins. Look at the portable dishwashers with genuine wooden tops and the plain but durable tables and chairs as well as at the fancy wallpapers and flowered bed sheets.
Design is everywhere. Enjoy it!
"Design Is Where You Find It" - Comprehension Check
1. Many people think that natural things are _______ .
2. Some people who wish to make the world a more pleasant place in which to live _______ .
3. Of all the people who deal with design, the first one mentioned in this story is _______ .
4. Good designers _______ .
5. Good package designs _______ .
6. A person interested in becoming a designer might find it most helpful to study _______ .
7. Beauty and grace are found _______ .
8. Almost everything we touch and see has been designed to be beautiful and _______ .
9. Another name for this story could be _______ .
10. This story is mainly about _______ .
This story is an article from a series of Reading Comprehension Workbooks by Edcon Publishing Group. Edcon Publishing has a very large selection of different types of readings and other materials for learning. I highly recommend this company. - The Teacher
Packaging design video from Youtube:
Habits of Happy Couples - Read and Listen: International Survey Shows Habits of Happy Couples *True or False: Discuss* Happy couples tend to share equally in housework. Happy co...